Īccording to a 2016 book by a former Facebook employee, some leaders at Facebook saw Google's foray into social networking as a serious threat to the company. Features included the ability to post photos and status updates to the stream or interest-based communities, group different types of relationships (rather than simply "friends") into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums. Google+ was the company's fourth foray into social networking, following Google Buzz (introduced 2010, retired in 2011), Google Friend Connect (introduced 2008, retired by March 2012), and Orkut (introduced in 2004, as of 2013 operated entirely by subsidiary Google Brazil – retired in September 2014 ).
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Three Google executives oversaw the service, which underwent substantial changes that led to a redesign in November 2015.ĭue to low user engagement and disclosed software design flaws that potentially allowed outside developers access to personal information of its users, the Google+ developer API was discontinued on March 7, 2019, and Google+ was shut down for business and personal use on April 2, 2019. The service, Google's fourth foray into social networking, experienced strong growth in its initial years, although usage statistics varied, depending on how the service was defined. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google products like Google Drive, Blogger and YouTube. Google+ (sometimes written as Google Plus sometimes called G+) is a defunct social network that was owned and operated by Google until 2019.
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